What Makes a Vineyard Designate?
There are two reasons for a winery to identify vineyard designate wines, as Eden Rift Vineyard has now done five times. Both reasons are in response to opportunity, but the opportunities are different. The first reason to have a program like this is in response to marketing department reports and focus groups, the second is…
Brand Launch
It’s a funny thing, this winery business. Four years ago, when we took leave of our good senses and better judgement, we started down the path of creating what would become Eden Rift Vineyards. An old, incredibly beautiful, heavily tarnished estate in which we invested our dreams, sleepless nights, ambitions, future, and an avalanche of…
Timelines
When you look at the way history is treated in the world, it’s often treated as something in the past, but history is not past us; the creation of history is in progress all around us. The present is a momentary fulcrum where potential events are confirmed and plans become memories. It doesn’t slow or…